Skip to content
Mccoy

SEO & AEO

Built to be found. Designed to be chosen.

Search is changing. Your website needs the technical foundations, useful content, and clear structure to help customers discover your business — whether they're searching on Google or exploring answers through AI-powered tools.

The basics

Two names, shared foundations.

SEO

Search Engine Optimization

Improving the relevance, accessibility, technical health, and usefulness of website content for traditional organic search visibility.

AEO

Answer Engine Optimization

Organizing useful, clear, and credible website information so answer-oriented search experiences and AI-assisted discovery systems can more readily understand a business and its offerings.

SEO and AEO share most of their groundwork: a fast, well-structured site, clear headings, honest and specific content, and accurate structured data. Improve one and you usually strengthen the other.

AEO is not guaranteed placement in AI-generated answers, and SEO is not guaranteed rankings. Search platforms decide what they show.

What gets reviewed

Audit & optimization areas.

  • 01Technical SEO
  • 02Website architecture
  • 03Content strategy
  • 04Keyword and search-intent alignment
  • 05Answer-focused content
  • 06Structured data where appropriate
  • 07Local search foundations
  • 08Google Business Profile alignment
  • 09Internal linking
  • 10Mobile performance
  • 11Analytics and measurement
  • 12Conversion pathways
  • 13Existing website migration and redirects

Ways to start

Pick the depth that fits.

All scopes and pricing are confirmed in a proposal.

01

SEO/AEO Assessment

Custom quote

An evaluation of your website's current technical health, search foundations, content structure, user experience, and potential improvements.

Request a custom quote →
02

Targeted Optimization

Custom quote

Focused improvements to existing pages, metadata, headings, internal links, search-intent alignment, technical issues, and answer-friendly content.

Request a custom quote →
03

Complete Digital Revamp

Custom quote

A comprehensive project that may include restructuring content, improving technical SEO, rebuilding critical pages, enhancing user experience, and aligning your website with modern search behavior.

Request a custom quote →

Have something in mind? Let's make it real.